Alonzo continues as Sta. Lucia ambassador

BACK in 1972, the Robles-Santos clan, including the siblings Buenaventura Robles and Marcela Robles-Santos, along with their spouses Dominga Dumandan-Robles and Felipe G. Santos, created a company named Buen Mar Realty. Two years later, in 1974 came the birth of Sta. Lucia Realty. The main focus of the company was to acquire vast land and turn it into residential communities that cater to the middle-class families. The strategy of the company was to find strategic locations with areas that have good urban planning, which brought great advantage to their clientele.

BACK in 1972, the Robles-Santos clan, including the siblings Buenaventura Robles and Marcela Robles-Santos, along with their spouses Dominga Dumandan-Robles and Felipe G. Santos, created a company named Buen Mar Realty. Two years later, in 1974 came the birth of Sta. Lucia Realty. The main focus of the company was to acquire vast land and turn it into residential communities that cater to the middle-class families. The strategy of the company was to find strategic locations with areas that have good urban planning, which brought great advantage to their clientele.

Four decades later, the family-owned company, which is now Sta. Lucia Realty Group, through Sta. Lucia Land Inc. (SLI), is considered as one of the Philippines biggest real-estate developers in terms of combined land area (totalling 10,000 hectares )—a diversified real-estate portfolio and strong balance sheet.

SLI is now expanding its business further to condotels and residential developments, such as Residenze, Arterra Residences, La Breza and Soto Grande in Katipunan, as well as resort and leisure projects similar to its lake-side communities in Iloilo and Davao. SLI has also developed some major projects, including Splendido Taal Golf and Country Club, Orchard Golf and Country Club, Eagle Ridge Golf and Country Club. As business progress, the company had invested with their own Sta. Lucia East Grand Mall in Cainta and, as part of their expansion, they are planning on selling shares in the future, according to David de la Cruz, EVP and chief financial officer who has years of experience, innovative thinking and the foresight of its top management with the firm through economic upheavals.

Recently at the Romulo’s Café in Makati City, SLI introduced versatile actress Bea Alonzo, who was named the brand ambassador for Sta. Lucia. Now on her second year, Alonzo said, “I only endorse products and companies na pinaniniwalaan ko—and Sta. Lucia is one of them,” she said. Alonzo is a proud owner of one of Sta. Lucia’s properties. She has always been happy to experience good client care from Sta. Lucia and now she is also an investor in one of their condo-hotel situated in Tagaytay.

“There is no limit to how much growth a company can reach. Our dynamism is here to stay and I would not limit growth to a few statistics. We have a lot of projects—our goal should be and has always been to achieve client satisfaction and to introduce new opportunities and development concepts,” said Exequiel Robles, CEO and president Sta. Lucia Group.

September 5, 2016