Sta. Lucia Prime welcomes buyers in new space

Sta. Lucia Land creates and builds homes that are future ready.

You build a good property and put it up on the market. Who knows about it?

Real estate companies can shut a marketer or broker out of boardrooms or construction sites. But when the development is finally open for buyers, bypassing people who know exactly how to maximize the power of words, signs and relationships is a grave failure.

It’s easy to undervalue or overlook the place of marketing and brokerage in the property industry. They are, however, indispensable to success. They go beyond determining a consumer base to tap into, slogans and promotional materials to publish, and channels through which messages can best be conveyed. They involve branding and rebranding, public relations, lead generation and so much more.

Sta. Lucia Land launched an office space for Sta. Lucia Prime on the second floor of II Centro Mall in Cainta, Rizal, last Oct. 6.

Ultimately, people need to see how spaces signify wise investments, upward mobility and realized dreams. Aspirants need the reassurance of thoughtful property consultants, who are especially helpful amid economic slowdowns–such as now, with the COVID-19 pandemic. Uncertainty draws people away from the prospect of owning a home, even when it is actually a wise move. Great opportunities can be missed in a negative climate, and expert marketers and brokers can reframe views.

Trusted property developer Sta. Lucia Land understands that marketing specialists and brokers belong in the universe of real estate. In its impressive track record covering some 220 projects built over 45-plus years, it has reflected that value by pouring support into its marketing, building a formidable network of consultants and, just this 2020, establishing a new marketing arm: Sta. Lucia Prime Marketing Corp.

In a grand gesture of confidence in its new powerhouse, Sta. Lucia Land launched an office space for Sta. Lucia Prime on the second floor of II Centro Mall in Cainta, Rizal, last Oct. 6. To ensure abidance by health protocols, participants attended in batches. Guests were provided with alcohol, face masks and shields while ushers ensured social distancing. From a makeshift office, the new marketing arm is relocating to a more modern headquarters. The open floor plan, large training rooms and conference areas encourage a culture of collaboration and creativity.

Sta. Lucia Prime is proving its mettle, persistently and safely marketing Sta. Lucia projects despite the challenge of COVID-19.

Sta. Lucia Prime is proving its mettle, persistently and safely marketing Sta. Lucia projects despite the challenge of COVID-19. Included in its portfolio is Palma Homes at Metropolis North, Calumpit, Bulacan, with two-floor, two-bedroom Spanish-inspired residences. As if on vacation, homeowners can access the Metropolis North clubhouse, and its swimming pool, basketball and tennis courts, and picnic grounds.

At Colinas Verdes Residential Estates in San Jose Del Monte, also in Bulacan, buyers may opt for house-and-lot or lot properties. Hardworking individuals who hold residence in the premium project will get to destress in luxury. It has an outstanding clubhouse, state-of-the-art basketball court and three swimming pools, among others.

Up for grabs are homes in Phases 1-A and 1-H of South Springs in Biñan, Laguna. The house-and-lot packages will help buyers revel in nature from a secure address easily accessible from the highway system. The community has a swimming pool, courts and playgrounds. The stunning Marbella Lake Residences is Sta. Lucia Land’s latest lake community development. It strikes a balance between nature and modernity and affords residents unparalleled serenity and privacy. Among the project highlights is Paradise Island, which features a lighthouse, picnic shed and swimming pool.

From its brand new head office, Sta. Lucia Prime is more ready than ever to connect Filipinos to their ideal homes.

October 15, 2020