As my province is Binangonan, Rizal, I would always pass the gigantic Sta. Lucia East mall in Cainta to evade the monstrous traffic in Ortigas Extension.Little did I know, that this mall is just the tip of the iceberg in the thousands of hectares (10,000 to be exact!) of developed land, Sta Lucia has.
A roadshow last week with Sta. Lucia Land Inc. CFO, David dela Cruz, Sta. Lucia Land Inc. VP for Corporate Planning, Jeremiah Pampolina and their other esteemed guests showed me a virtual treasure map. Hectares and hectares of land, as far as I can see, was before me.
Greenmeadows Iloilo – a 172 ha residential community with the only 5-hectare man-made lake in Iloilo
Rancho Palos Verdes Davao – 164 ha golf and residential project – the biggest in Davao
Alta Vista Cebu – 400 ha golf and residential project by the mountains!
Arterra Residences at Discovery Bay Cebu – 20 storey condotel project construction on-site
Impressed by what I saw, I started researching on this seemingly sleeping giant.
With 40 years of real estate experience, SLI, a member of the Sta. Lucia Group, is considered the Philippines’ biggest real estate developer in terms of combined land area, a nationwide strategic footprint & diversified real estate portfolio and a strong balance sheet.
SLR was incorporated back in 1972 by the Robles-Santos family. In 2003, it became the recipient of the “Developer of the Year” from CREBA. In 2007, the Sta. Lucia Group became public through a backdoor listing. Seven years after, in 2014, it registered an all time high revenues of Php2.296 Billion and income of P549 Million!
Further queries to the CFO, revealed that 90% of projected sales for 2015 has already been hit in the 3rd Quarter!
Whether as a stock or as a real estate investment, SLI may prove to be a treasure I want to keep, right Bea?

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