Corporate Social Responsibility

Overview of Sta. Lucia Land's Corporate Governance. We maintain the high standard of corporate governance on which we manage risk and build trust to stakeholders.

Developer goes beyond call of duty

As if dodging the life-threatening COVID-19 isn’t enough, three strong typhoons—Quinta, Rolly and Ulysses—wreaked havoc in the Philippines in quick succession.

The Sta. Lucia Group knows the importance of providing immediate assistance to those who had to endure the wrath of typhoons and other natural calamities.

As if dodging the life-threatening COVID-19 isn’t enough, three strong typhoons—Quinta, Rolly and Ulysses—wreaked havoc in the Philippines in quick succession.

For a country that is visited by an average of 20 typhoons a year, one would assume that Filipinos are simply used to it. To a certain extent, probably yes. But that does not take away the fact that we are also bone-tired of being anxious and afraid whenever there are heavy rains, of having to lose valuables, homes and lives to disastrous floods time and time again.

Exhausted as we are, rushing to each other’s aid in times of calamities is an inherent Filipino trait. It doesn’t matter if we are casualties ourselves—we are always ready to lend a helping hand to those who are in need.

Sta. Lucia took this chance to pay it forward to the cities that house some of itsflagship projects.

Being of service

Holding true to its commitment to always be of service to Filipino families, the Sta. Lucia Group of Companies, led by Sta. Lucia Land Inc., Sta. Lucia Foundation and Sta. Lucia Mall, organized a campaign for the benefit of families affected by Typhoon Ulysses. Some 500 relief packages were immediately distributed to families in Barangay Tumana in Marikina and Barangay Santolan in Pasig. Included in the relief packs were instant food items and personal hygiene kits.

Among the first ones to mobilize aid for those devastated by Typhoon Ulysses, the Sta. Lucia Group knows the importance of providing immediate assistance to those who had to helplessly endure the wrath of this natural calamity—regardless that this long-standing property developer is also recovering from the impact of the pandemic as the lockdowns slowed down businesses across the country. Some of its employees were not spared by Typhoon Ulysses’ deluge either, with one employee recounting that they were among those who had to seek refuge up at their house’s roof as floodwaters reached even the second level of their home.

It has been the company’s aim to extend a helping hand to the families who lost their properties and possessions during the onslaught of Typhoon Ulysses. Through this simple act of compassion, the company and its partners hope to inspire the affected families to rise up stronger beyond the circumstances.

Sta. Lucia distributed relief packs to affected families in Marikina and Pasig.

Paying it forward

The property developer also took this chance to pay it forward to the cities that house some of its flagship projects. The sprawling Greenwoods Executive Village and Orchard Towers are both situated in Pasig. Sta. Lucia East Grand Mall, meanwhile, has always gotten a warm and positive reception from Marikina residents, who have become their loyal patrons. The company wants to reach out to the communities and get closer to them, especially at this particularly challenging time.

Early this year, the Sta. Lucia Group opened the doors of Splendido Taal to families displaced by the eruption of Taal Volcano. The exclusive resort temporarily suspended its operations and served as an evacuation center for some 120 families.

The property developer also joined relief efforts in Cavite and Batangas, distributing close to 1,000 food packages, beddings and hygiene kits to those affected. While its own projects were then stalled and ruined by the destructive eruption, the company was quick on its feet when help was needed.

More than building quality and affordable homes that last, it has always been in Sta. Lucia’s core to see its fellowmen through challenging times. Indeed, the bayanihan spirit is strong in this one.

 

Rising with the people of ‘Taal’

By: Vaughn Alviar Philippine Daily Inquirer / January 25, 2020

Disaster experts would agree that volcanic eruptions are the most unpredictable—and, thus, most despised—natural disasters.

Volcanic activity can trigger variable earthquakes and aftershocks. No technology is available yet to predict if and when a volcano would explode with lava exactly; scientists rely more on seismic movements and land rising as if something is stacking up underneath.

When the main event finally happens, the explosive eruptions can send plumes of smoke, steam, ash, rock and lava upwards and then down onto villages. The volcano can then spew pyroclastic flow, a fast-moving and lethal current of superheated gas and volcanic matter. Taal Volcano, among the most active volcanos in the Philippines, can even spawn a tsunami with the lake around it.

As early as Jan. 13, the Philippine Institute of Volcanology and Seismology hoisted an Alert Level IV for the rather deceiving “supervolcano,” a warning that a violent eruption was imminent within hours or days. As of press time, the explosive event hasn’t happened yet. Some 34 eruptions since 1572 will show that the volcano can either go off abruptly as in 1965 or last for months as the seven-month event in 1754. Meantime, volcanic ash has already collapsed homes, and suffocated plant and animal life. Earthquakes have created fissures and further torn down homes.

Meantime, viewing decks that once drew droves in have been deserted; the tourism industry essentially bogged down. With authorities on high alert now, over 500,000 residents from a 14-kilometer radius were force-evacuated as 11 Batangas towns surrounding the Taal Lake were locked down. They’ve needed help and will need help for an uncertain amount of time.

Thankfully, despite their plunging revenues, real estate developers have opened their properties to cater the needs of displaced individuals. These companies and properties inspire us all to reach out to the survivors of the Taal eruption.

Splendid home

Over 500 individuals from Laurel, Batangas, found a temporary shelter in Sta. Lucia Group’s exclusive Splendido Taal located along the Tagaytay Ridge in Alfonso, Cavite. They suspended operations to offer the whole property as an evacuation center for some 120 families.

“We saw the need to help our fellow Filipinos within the area who were greatly affected by the eruption,” said Sta. Lucia Land president Exequiel Robles. “Opening up Splendido Taal to them is a testament to our commitment to always be of service to Filipino families. We are currently closely coordinating with the local government here and monitoring updates.”

The company also joined relief efforts in Cavite and Batangas provinces originating in the private sector. The group distributed on Jan. 15-22 close to 1,000 food packages, beddings and hygiene kits good for over a three-day period.

The operation was spearheaded by the Sta. Lucia Foundation. It also mobilized Sta. Lucia Land and its marketing arms Global Marketing, Royale Homes, Sta. Lucia Ventures and Mega East Properties. The company decided to help even as its very own projects were stalled and ruined by the Taal eruption.

“While some of our projects have been affected, we are more than thankful that no lives were lost and that everyone is safe from our end. We are aware of the current situation of many individuals who were displaced because of this natural calamity and in our own way, we want to bring help and that’s why we immediately mobilized a group to go to some of the evacuation centers—even opening up one of our projects to serve as temporary shelter,” Robles explained.

“This is a challenging time especially for our fellow Filipinos living in Batangas. Families were displaced and livelihoods were lost. But as the country continues to see evacuation centers being filled up, the Filipino spirit and bayanihan again came to the fore,” he added. “And we, at Sta. Lucia Land, will continue to extend help in any way we can as we seek to see our fellow Filipinos through these challenging times.”

Private sector stepping up

Many more companies have reached out to the evacuees, providing much-needed help and assistance in such a time of trouble. Their actions have inspired good deeds within the corporate world and among individuals.

With some 500,000 individuals fleeing their homes and the Taal volcano still yet to erupt explosively, the needs continue to mount—for clothes, beddings, food and water, hygiene kits and more. The displaced persons will need a continuing outpouring of charity and compassion to get through an ordeal that has already rendered some homeless and without a livelihood. The disaster is truly a challenge of bayanihan of the present time.

 

THE SHELTERING TREE:
Corporate Social Responsibility

While the Sta Lucia Group takes pride in the fact that its tree grows ever taller and wider, countless individuals would be more grateful of its growing canopy–providing protection and shelter–during life’s harshest moments.

For the past 40 years, Sta Lucia Group has established, and maintained, a number of corporate social responsibility (CSR) programs that have addressed specific needs of the various sectors of our society.In particular, our CSR programs have focused on two key sectors: The Family and environment, and; Sports development.

In our CSR programs for the family and the environment, the Sta Lucia Group, for 10 years, has consistently sponsored the Kiwanis’ annual Christmas parties for underprivileged kids, helping provide food, gifts, games, and free movie showing treats in Sta Lucia Mall.

Sta Lucia Mall has also opened the Caritas Charity Store, which sells donated goods, the entire proceeds of which go to Caritas Manila.

The Sta Lucia Group has taken care of the Filipino family in times of the worst natural calamities.

In 2009, at the height of Typhoon Ondoy’s devastation, Sta Lucia Mall became a safe haven for affected families in its immediate vicinity. The stores were opened the day after the storm passed, to serve those who took shelter in the mall.


And even in other areas where the strongest tropical cyclones pass and leave destruction in their wake, the Sta Lucia Group has extended its helping arms. This was what it did for Davao and Iloilo when these two places were hit hardest by Typhoon Pablo in 2012.

Sta Lucia has also conducted regular activities designed to improve the quality of life of participants. These include annual earthquake drills, 100 free eye operations under the Sta Lucia Healthcare program, Grandparents’ Day in malls, and Christmas decor recycling that Sta has maintained for 10 years.

For its sports development programs, the Sta. Lucia Group has sponsored a basketball team to provide employment to qualified players under the Pilipinas Commercial Basketball League (PCBL)

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