Investing in such areas has been the strategy of the company over the past several decades when it began expanding to more areas outside the Greater Manila Area. It sees this as the most effective way to help prime areas that were once sleepy towns and enhance the quality of lives of Filipinos through its landmark developments, said Sta. Lucia Land president Exequiel Robles. Currently, Sta. Lucia Land already has an extensive footprint in Metro Manila and in the provinces of Benguet, Cavite, Laguna, Batangas, Rizal, Bulacan, Pampanga, Nueva Ecija, Zambales, Palawan, Iloilo, Negros Occidental, Cebu and Davao. It currently has over 60 ongoing projects spanning an aggregate size of over 60 hectares, located in Cavite, Laguna, Batangas, Rizal and Palawan.
“We believe that in order for us to achieve our goal of transforming people’s lives and being a staunch partner in nation-building, we have to go beyond our comfort zone. Such is the reason why Sta. Lucia Land continues to set its sights on the country’s fringe areas. Development and progress should not be exclusive to vibrant central business districts (CBDs). As developers, we should also pay attention to other strategic growth areas if we really want to achieve inclusive growth,” Mr. Robles explained. “Given such a strategy, we believe that we are able to provide the greater majority the chance to invest in something that is worthy of their hard-earned money and, at the same time, allow them to enhance their way of life. By developing areas outside of the CBDs and city centers, we are not only able to decongest the city but also bring growth and economic activities to more areas,” he further said.
Sta. Lucia Land is the listed real estate arm of the Sta. Lucia Group, a pioneer in the property sector with a solid track record over the last five decades. Through the years, the group has managed to carve its own niche, successfully navigate through a number of financial crises and political upheavals, and gain a strong foothold in the real estate market. To date, the group has developed over 10,000 hectares of land into more than 250 projects across more than 70 cities and municipalities in the country. Sta. Lucia’s projects—which include world-class golf estates, resort and lakeside communities, farm lot developments, condominiums, and condotels, among others—are some of the best-known residential communities and leisure estates in the Philippines. These have become thriving, fully functioning communities where land values have appreciated, lives are continuously enhanced, and legacies are built.
“A good developer is not only measured by how tall or how massive its developments are but also by the quality of life it has managed to provide its residents. This is why we continue to infuse our resources in the fringe areas—to help spread growth and make it more inclusive. By developing the countryside and the fringes, we know that we are able to do more and live by our mission to be a staunch partner in nation-building,” Mr. Robles explained.
“Through our premium developments, we hope to provide our homebuyers with value-for-money investments and boost economic activity in areas where we are present,” he concluded.